Barbie's Marketing Analysis

Mattel/Barbie trade Analysis Paper History of Mattel / Barbie Barbie was launched in 1959 and became an instant(a) hit. Today, gross sales of the maams and merchandise total to a greater extent than $1.5 one thousand million U.S. annually, making Barbie the most successful branded meet in history. to a greater extent(prenominal) than a billion chicks attain been sell since 1959, with 2.5 dolls sold all second. Different versions of the doll project been introduced to reflect the worlds various(a) population. For example, Mattel has produced Afro-American Barbie dolls since 1968, the time of the civilized rights movement, and has introduced Hispanic and Asian dolls as well. Themed dolls were introduced that changed with the clock -- from stewardess, fashion model, nurse, and astronaut. Trends in that location start also been some approaches by other companies to promote Barbie look-alikes that ar model to promote sanguine body image. Ruby is a doll with a more realistic body sizing that is cede in ads and posters. She was created in order to promote despotic body image and has been featured in numerous ads and posters. thither atomic number 18 also Emme dolls which atomic number 18 also geared towards promoting self-conceit and healthy images of bodies. The Emme doll was modeled after a real-life plus-size model.

When asked close the new dolls, Mattel only commented that [their] legal department is looking into it from a trademark perspective and showed no fear of the new desire (Jervis). Despite moves by other companies to promote a more realistic-shaped adult doll for children, Mattel is not concerned. Barbies name, brand, and lifestyle have become so engrained in American publics minds and have caused capable distinctions in opinions over the doll. She has braggy to include more than undecomposed a doll. There are Hallmark birthday cards, Christmas ornaments, Barbie bias line, clubs, and magazines. Barbie was even made into a... If you motive to get a vast essay, order it on our website: Ordercustompaper.com

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