Marketing Plan for a Beijing Property.

Table of Contents 1.Executive Summary1 2.Situation Analysis1 2.1Market Summary1 2.1.1Market Demographics1 2.1.2Market Supply3 2.1.3Market Demand4 2.2Product Analysis5 2.2.1Situation and Locality5 2.2.2Description7 2.2.3The Site7 2.2.4The Development Scheme7 2.2.5Accommodation7 2.3Product Offering9 2.4Competitive Analysis9 2.5Environmental Analysis10 2.5.1Economic Analysis10 2.5.2Legal Analysis10 2.5.3Political Analysis11 2.5.4Social Analysis12 2.5.5Technology Analysis12 2.6SWOT Analysis13 2.6.1Strengths13 2.6.2Weaknesses14 2.6.3Opportunities14 2.6.4Threats14 3.Marketing Strategy15 3.1Marketing Objectives15 3.2Financial Objectives15 3.3Target Markets15 3.3.1Demographic15 3.3.2Behavior15 3.3.3Psychographics16 3.4Positioning16 3.5Strategies16 3.6Marketing Mix18 3.6.1Product18 3.6.2Pricing19 3.6.3Placing19 3.6.4Promotion19 4.Financials20 4.1Break-even Analysis20 4.2Revenue Forecast20 4.3Cost Forecast23 4.4Project Over belief24 5.Controls24 5.1Implementation24 5.2Marketing Organization26 6.App conclusionix27 6.1External thinking of the Building27 6.2Elevation Plan of the Building28 6.3Weekly Sales and receivable Summary29 7.References35 1.Executive Summary Due to the check of two extremely successful property projects in Beijing, namely Investment centre in Finance highway and castling Apartment in Chaoyang District, Chun Sing Group attach to especial(a) commences its development of International E-Trade jerk in Yabao Road of Chaoyang District. The cover place research indicates a specific and growing lease in the area of mercenary and posture units in the area. In view of the unique merchandise situation in this region, the short letter units of brace been well received by the market, even though the construct is scheduled to be completed by end of 2002.

As at the end of 15th November 2001, just somewhat 60% of the office units have been pre-sold to the local anesthetic traders and state-owned import/export companies with ordained pre-sale tailor signed and prepayment paid. The merchandise objective is to increase cognizance and image, actively support chill out sales and profitability by means of sound implementation of the strategy. 2.Situation Analysis 2.1Market Summary We make good development about our market and know a great deal about the common attributes of out address customers. We will leverage this information to go bad extrapolate whom we serve, their specific needfully and how we suffer better escort the market need. 2.1.1Market Demographics Beijing... Overall, it is quite good. Though, poor selling audit... Where are Porters time pry Chain and Five Forces copy??? Where are your references??? Still unavoidably work... If you want to get a full essay, order it on our website: Ordercustompaper.com

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