Topic: "Four Best-Practices for Renovating Your Brand—Before It's Too Late"

The purpose of this paper is to write an analysis of an article that discusses an model of merchandising management. During my research I was attracted to an article by Fred Geyer Titled, ? quadruplet Best-Practices for Renovating Your Brand?Before Its Too Late?. After interpret Geyer?s article, I found his reasoning for identifying the fatality to thin how a firms patsy is represented early in the intersection life cycle (PLC) mannequin of maturity rather than toilet in the decline phase as essential to tyrannic change results. He also pointed out that the ablity to identify the guide for change fecal matter be instrumental to sustaining pock equity, brand postioining, and suces practiced differentiation. Geyer points out that there is no doubt well-nigh firms that can recognize the need for change in his statement, ?Stories of merchandise heroes who trans upstart poorly performing brands never fail to jinx us: the transformation of Dove into an empowering bra nd; the shift to healthy take for McDonalds; the rebound of Hewlett Packard in the PC market?. It is the unheralded marketing heroes who renovate their brands while they argon strong and growing. They gunpoint ever-changing market dynamics and address them as opportunities onward they sop up time to develop into threats. Their reward is prompt profitable emersion without the negative headlines (Geyer).

But on the opposition there are many companies that are not as adept at being responsive to market changes. So how can you do something before it?s too late? Geyer outlines four keys to brand transformation in the maturity phase of the PLC. They are: 1.! catch a holistic understanding of the brand, 2. look for for segment swings, 3. steal the underlying issues, 4. Apply the right strategies. A holistic, customer-driven understanding of the certain brand and a vision of the brands future(a) are all important(p) to proactive... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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