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Thursday, April 4, 2013

Boeing's Product Development Stumble

Introduction

The Boeing Company is the worlds largest aerospace company. It is neck-and-neck with Airbus as the #1 maker of large commercial jets, and is the #3 defense contractor behind Lockheed Martin and Northrop Grumman. Boeings commercial aircraft intromit the 7E7 Dreamliner, 767, 747, and the 737; military aircraft include the F/A-18 Hornet, the F-15 Eagle, the C-17 Globemaster III transport, and the AH-64D Apache helicopter. Boeings space trading operations include communications satellites, Delta rockets, missiles, the International Space Station, and the Space Shuttle.

Firm Analysis

With a heritage that mirrors the first 100 years of flight, The Boeing Company provides products and operate to customers in 145 countries. Boeing has been the premier manufacturer of commercial jetliners for to a greater extent than 40 years, and is a global market leader in military aircraft, satellites, missile defense, human space flight, and launch systems and services. hit company revenues for 2003 were $50.5 billion (WSJ.com)

Boeing seems to have many problems with the commercial airplanes as Airbus not only had more orders last year, but too delivered more planes (Airbus). The question that quiet remains is if Boeing is able to fight with the successful A340/330 and if the 7E7 will be a competitive becoming product.

Certainly Airbus has gained ground and even surpassed Boeing for the past couple of years.

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Yet it is still not too late for Boeing. After all, it has survived Lockheed, Douglas, and McDonell. The company has been in the business too long for it to give up its s all overeign position in the aerospace industry.

Boeings CEO, Harry Stonecipher, plans to step up complaints over what he says are government subsidies given to Airbus. Boeing and Airbus have been in a long dispute over which company is fetching more advantage of government money, as Boeing is using government-funded Japanese...

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1 comment:

  1. This is an interesting article. I have been researching the process for introducing a new product to the market and I couldn't really find anything. Then my friend told me to look at Custom Product Development. I learned that innovators and businesses can help transition product ideas into the actually market.

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